After practicing law, Conway entered the polling business with Wirthlin Group, a GOP polling firm which worked for Ronald Reagan. She also worked for a period for Luntz Research Research Companies before founding her own firm, The Polling Company, in 1995. Among the political figures Conway has worked for are the late Congressman Jack Kemp; former Vice President Dan Quayle; Speaker of the House Newt Gingrich; Senator Fred Thompson and Congressman (now Indiana Governor) Mike Pence. She worked as the senior advisor to Newt Gingrich during his 2012 United States presidential election campaign. In August 2015, she became the president of the Promise I Super-PAC which supports the 2016 presidential campaign of Ted Cruz and is part of a group of 4 super-PACs supporting Cruz. It's main funding was 11 million dollars from hedgefund manager Robert Mercer.